Comments on: In class: CCA http://blog.thepresentgroup.com/2010/02/24/in-class-cca/ Exploring new models of support for contemporary artists, musing on the art world and people who make stuff, and documenting our life running the Present Group subscription art project. Mon, 14 Jul 2025 03:40:33 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lauren V. http://blog.thepresentgroup.com/2010/02/24/in-class-cca/comment-page-1/#comment-16025 Lauren V. Sun, 28 Feb 2010 19:34:47 +0000 http://blog.thepresentgroup.com/?p=1281#comment-16025 You bring up a couple of very interesting points in this post. It's true that with other cultural subscriptions what you are getting is an experience rather than a product, which has two benefits from a business standpoint: subscribers can subscribe forever, and not just until they run out of wall/shelf space, and subscribers have the freedom to forget about a piece that doesn't speak to them, whether or not they appreciate it. Conversely, a product-based art subscription without choice creates a sort of double-edged sword: one the one hand, subscribers broaden their horizons by learning about and appreciating artwork they would not otherwise understand. On the other hand, subscribers become owners of pieces that they might not want to display or collect, but that they now appreciate too much to get rid of. I guess for me the question is: what is of foremost importance--education, collecting or supporting artists? You bring up a couple of very interesting points in this post. It’s true that with other cultural subscriptions what you are getting is an experience rather than a product, which has two benefits from a business standpoint: subscribers can subscribe forever, and not just until they run out of wall/shelf space, and subscribers have the freedom to forget about a piece that doesn’t speak to them, whether or not they appreciate it.

Conversely, a product-based art subscription without choice creates a sort of double-edged sword: one the one hand, subscribers broaden their horizons by learning about and appreciating artwork they would not otherwise understand. On the other hand, subscribers become owners of pieces that they might not want to display or collect, but that they now appreciate too much to get rid of.

I guess for me the question is: what is of foremost importance–education, collecting or supporting artists?

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