Arts micropatronage in the air
As some of you know, we are launching a new project this year called Art Micro-Patronage, an online exhibition space dedicated to both showing wonderfully curated shows of work that is suitable for online viewing and explores the idea of trying to get people to associate the amount that they appreciate a work with an actual dollar amount. We’re hoping to debut by mid-year.
But we’re not the only ones who’ve had this great idea. We just learned about United States Artists project which will be like a kickstarter for artists. I’m glad to see this idea is being approached from multiple angles. From the NY Times:
Part social network, part glossy brochure, part fund-raising mechanism, the site seeks to democratize arts patronage as government support for the arts continues to decline and private sources of financing also shrink.
“What we’ve tried to do is take the good ideas about microphilanthropy and the good ideas about social networking and put them together in a way that people can learn about artists and learn about their projects and how they work,” said Katharine DeShaw, the organization’s executive director.
In testing, the Web site attracted roughly 36,000 unique visitors and raised a total of $210,000, with an average of $120 from each of 1,500 small donors, Ms. DeShaw said.
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