Update: We ate it

Mucklate is very sweet.

The Golden Ticket Prize


You many remember TPG 14 Map(256+128)3 by Mattew Cella. There were five “golden tickets” within the edition; they are printed on a golden aluminum alloy instead of the regular silver. Matthew sent us a sample of what five lucky subscribers received. Mucklate. Here are the ingredients: white chocolate, dark chocolate, caramel, chocolate cookie, one skittle, one gummy bear head and artificial colors. It was quite a surprise when opening a box to a colorful mound of a chocolate covered cookie!

Matt Cella curates and shows at Soap Gallery

Wasteland, a multi-media exhibition curated by Matt Cella, opens this Saturday, February 5th, from 6 to 9pm at SOAP Gallery.

A suburban cabinet of curiosities, Wasteland highlights the work of a generation of artists raised on 80′s and 90′s popular media.

Inspired by the emo-bedrooms and basement dens of teenage America, the exhibition will feature works by Adam Hathaway, Amir Esfahani, Anthony Record, Ben Venom, Carrie Hott, David Horton, Jeremiah Jenkins, Julumarie Joy Cornista, Kristen Roberts, Matt Cella, Mike Decker, Neils Neilson lll, Renetta Sitoy, Robert Burden, Ross Campbell, and Tom Mueske.

Wasteland will run until March 5th. The Gallery is located at 3180 Mission Street, in San Francisco.

SOAP Gallery
3180 Mission St
San Francisco, CA


This is a space to share your thoughts about the piece, your feelings about the 3D aspect to the piece, or whatever else this piece made you feel or think about.


Here’s what we wrote as an introduction to our subscribers:

Every season there is a moment that we fall in love.  We build relationships with these pieces as we produce them and work intimately with the artists.  This connection sometimes starts as early as the proposal or as late as the interview, but without fail, we fall.  This season, it was during a very rainy March evening over margaritas.  When Matthew Cella brought out a 3D sketch that he’d been working on for us to look at, our eyes crossed, we blinked, and that’s when we knew.

Map (256 + 128)3 requires you to actively look.  It throws you into a whirlwind of visual confusion but rewards your struggle.  Don’t give up if you don’t see the delicate, layered, and buzzing forms at first; it usually takes a little while for the 3D figures to appear. But when order arises from Cella’s neon “nastiness”, we get giddy with the ability to see differently.

Matt Cella is a maker.  That evening in March the table was covered in sketches, shrinky dinks, temporary tattoos, books, plastic and metal samples. In addition to creating the new collage for your print, he also designed the logo for the glasses, the golden ticket certificate, and hand carved the stamp for the edition numbers on the back.  When we called him to ask for the font he used for the certificate he laughed and said, “yeah, a font would be nice”; he had hand drawn the letters pixel by pixel.

Michael Bianco touches on this attitude towards making as he connects Cella’s work to the theories of the Japanese craft philosopher Soetsu Yanagi.  He notes that Cella embodies the role of a patern-maker by adorning his physical creations with distillations of his visual world.  The main difference is that Yunagi’s surroundings were natural whereas Cella’s world is a digital recreation.  We’re very fortunate and proud to feature Matt’s work.

Displaying works on Metal or Glass

Matthew Cella shares his favorite ways to display works on metal or glass:


Place it on a small shelf
This is my favorite way to show metal pieces. Take a thin, 4” x 12” piece of wood and wrap it in white felt. Attach 2 small brackets to the bottom of the shelf and install it on the wall. Then lean the art on the shelf against the wall. Although the piece is not heavily protected, this display method enforces the physicality of the piece, and offers it for further investigation by the viewer.
All of these materials can be found at your local hardware and fabric stores.


Mount it on a wall with Stand-Off hardware
This is the most modern way to display the art, and is found mainly in the commercial sign business. Stand-Offs are hardware that space the piece off the wall and hold it into position. There are many different kinds of Stand-Offs available, but the preferred type is one that just grips the edge of the metal, without having to drill holes.

Sources (We in no way endorse these companies or receive compensation for these referrals):

Frame Pegs:

Edge-Grip Stand-Offs:

If anyone has additional sources, please leave them in the comments!

Annotated Links: Matthew Cella

Game Influenced Art, Digital Interventions, Boy Culture Art


Ross Campbellpixelated ceremonial masks, bit type, and digital flora.  I think he and Matt might be art cousins.

Andrew Venell – an artist working with the chaos of information, social anxieties, and the digitally mediated world we live in

Takashi Murakami -  video games, boy culture, super flat, and tons of color:

Murakami’s style, called Superflat, is characterized by flat planes of color and graphic images involving a character style derived from anime and manga. Superflat is an artistic style that comments on otaku lifestyle and subculture, as well as consumerism and sexual fetishism.

Tony Bechara – abstract, almost color-field paintings all done in small pixels.  They vibrate your eyeballs.


Colin Henderson – clearly influenced by the 8 bit aesthetic, this UK designer creates patterns and illustrations/collages

Cory Arcangel – a artist/programmer who performs actions and interventions in photoshop, in video games, on websites, and within the art context in a playful manner

Pixel,  is an insightful short documentary by Simon Cottee that explores the world of pixel art, animation and chiptune music.

Code is the New Craft by Mike Bianco

As both a curator invested in contemporary art practices, and as a potter of almost twenty years, I often find myself asking “What does ‘Craft’ mean anymore?” Craft is often considered a four-letter-word in the “big A” art world, and relished in the neo-DIY movement, but is rarely theorized anymore in relationship to our current cultural climate. As a result, I often find myself musing about the two supposedly disparate practices of “High Art” and “High Craft” and the aesthetic interconnections between them. Whenever confronted with this dichotomy I return to the seminal craft philosopher Soetsu Yanagi and his analysis of art and craft in his book The Unknown Craftsman.


For Yanagi – the founder of the Japanese Arts and Crafts, or Mingei movement, of the early 20th century – hand-crafted objects were the way to re-connect industrialized society with the natural world. First published in English in 1972 during the birth of the microprocessor, the book’s chapter Pattern formulates Yanagi’s manifesto: How pattern is derived, what constitutes both a good and bad pattern, and the ability for pattern to provoke in man a full capacity to perceive the beauty of the natural world. His argument is hinged on the question: “Why have painting and pattern separated? The same cause underlies the idea that divides art and craft: the growth of individualism.”

Yanagi’s question is based on the notion of a “Viewpoint,” a human perspective that allows the artist to distill the beauty of nature into a more refined pattern. When using the example of translating a bamboo leaf into a “mon” – or Japanese crest-  Yanagi creates his theory of pattern based on some of the following principles:

*A pattern is both true to nature and artificial.

*Pattern is nature plus a human viewpoint, and the viewpoint is what
gives content; All patterns are products of a viewpoint.

*Good pattern is frequently rather terrifying. And any good pattern has
an element of the grotesque.

*Pattern does not explain; it’s beauty is determined by the viewers

This theory of pattern underscores Yanagi’s entire philosophy of beauty, and articulates his perceived division between art and craft, individualism and collectivism. However, this system of pattern creates a problematic condition for both contemporary pattern makers and painters alike. Yanagi’s model for pattern production is fundamentally productive except for the variable value of the viewpoint. Yanagi’s post-industrial viewpoint has been diminished; our new viewpoint is post-digital.

For most inhabitants of the “developed” world, the simulacric lens of the computer, where all nature is synthesized into a simulation, has become the new viewpoint. Rivers have been traded for iPhone aps, expeditions for Google Earth, and communal banquets for cocktails in Second Life. And the basis of this digital sublimation is the highly skilled craft of code.

Emerging in 1801 from Joseph Marie Jacquard’s binary punched card loom, computer code has become the densest language mankind has invented to express the narrative of the world. Through it’s abstract syntax and consortium of disjointed symbols, code has created the algorithm to translate reality into a fragmented arena of spectacle that is as thin as a computer screen and as vast as the surface of the globe. If language precedes perception, then code has certainly shifted the “viewpoint” from the natural to the digital.


There is a new generation of artists and pattern makers engaging the structure of pattern from the post-digital viewpoint: Matthew Cella is one of them. Cella, like Yanagi, is nostalgic for the past; for the nature of his youth. The difference is the nature of Yanagi’s childhood is of rice paddies and Mt. Fuji, while Cella’s is comprised of similar subjects represented in the synthetic landscapes of Atari, Nintendo, and Sega. And what Cella does with digital nature is in practice no different than what Yanagi describes in the translation of an actual bamboo leaf into a pattern; he refines it into something more than the original could be. Furthermore, Cella – like Yanagi’s own desires -employs his patterns into utilitarian forms such as rugs. But the question remains: How, if at all, is Cella’s work bridging the craft/painting divide?

As programmer Charles Petzold states in Beautiful Code: “Code is just a smart kind of data – data designed to trigger processors into performing useful or amusing acts.”  One could almost think of this statement in terms of weaving: code is the craft of weaving itself, and the useful act which once produced blankets and baskets, now results in the infinite cloth of pixels that our eyes scour for information. And although Yanagi saw the technological as the bondage of mankind, in what way is this ever increasing craft of code – and all of it’s resulting patterns of pixels – creating a new utilitarian form, new unknown craftsmen, and bringing us together in ways Yanagi had originally only thought possible through our interactions with ceramics and textiles?

In many textile traditions, landscape and narrative are literally woven together through the production of pattern. The socio-technological changes of our world have shifted our forms of representation, transforming our sense of landscape-narrative from the geographic to the sociological. Landscapes and histories have been replaced by networks and communities founded on the craft of code. Perhaps Cella is presenting textile traditions in a new way. Each pixel of Cella’s work represents a collaged fragment of information. It is as if he has cut up the narrative textile traditions of the Pueblo, Celts, and Akan, and haphazardly stitched them back together with the digital pop-culture of the 1980s: The result is the fragmented quilt of the post-modern world.

I wonder what could be gained from a more comprehensive melding of the arts and crafts with digital production? Perhaps Comp-Sci programs could be more experimental within arts and crafts institutions rather than liberal arts colleges and poly-technical schools. Could dot-coms be more productive if they established micro-potteries and looms for their employees rather than ping-pong tables and bi-weekly office parties? In addition to programs such as Google’s local produce initiative, could companies find a qualitative improvement in their employees and product by supporting local artisanal practices? If we accept that our lives have become chaotic and fragmented – largely due to the digitization of our reality – then the incorporation of the ephemerally digital with the haptically crafted seems like a very interesting path to follow.


Mike Bianco is an independent curator and artist based out of Marfa, Texas, and is the recently appointed associate curator at Ballroom Marfa. Prior to moving to Marfa, Bianco was the co-founder of Queen’s Nails Projects, an offshoot of Queen’s Nails Annex in San Francisco. In addition, Bianco is also the founder of the alternative arts space The Waypoint, in Marfa, Texas. More recently, Bianco has been focused on developing his projects The California Arts Cemetery in Lone Pine, CA., and a contemporary ceramics residency in Marfa, Texas. For more information about Bianco and his work you can visit www.biancoprojects.com

Interview with Matthew Cella and Studio Photos

This interview was recorded on May 16th in Cella’s studio in San Francisco.

icon for podpress  #14 Interview with Matthew Cella [52:38m]: Play Now | Play in Popup | Download

In this interview we mention:

Jeff Koons
Marcella Faustini
Rob Burden
Tom Friedman
Takashi Murikami
Takeshi Murata
Devendra Bernhart









Introduction to Map(256+128)3


Map(256+128)3 is an edition of 69 UV prints on brushed anodized aluminum accompanied by 3D viewing glasses.  Created by Matthew Cella, Map(256+128)3 presents a densely colored pixelated landscape that reveals a hidden multi-layered, twinkling world when viewed through the glasses.  There are five “golden tickets” within the edition; they are printed on a golden aluminum alloy instead of the regular silver.  The recipients of these five are subject to another treat from the artist.


Matthew Cella fabricates multi-media works that are the product of digitally collaged .;::’til;ps and //??>s. Born in 1981, he received his MFA from the San Francisco Art Institute, and currently lives and works in San Francisco.

A shrinky dink postcard

From upcoming TPG#14 artist Matt Cella:



don’t mind my messy fingers.

Up Next: Matthew Cella

uvprintMatthew Cella, “Map 1024,”  48″ x 72″  UV print on brushed aluminum

Matt Cella fabricates multi-media works that are the product of digitally collaged .;::’til;ps and //??>s. Born in 1981, he received his MFA from the San Francisco Art Institute, and currently lives and works in San Francisco.

Web hosting that supports artists.


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