Another Art Subscription: Art Practical’s Mail Art Subscription
January 20th, 2012 by eleanor - bay area blog collecting resources subscription art
We love it! In honor of their fiftieth issue, “Printed Matter,” Art Practical is embarking on a new venture that rethinks how their editorial work could reach an audience and enter their homes and lives. Each month for 6 months a different artist will choose an article that resonates with them from the AP archive, create an offset limited edition print in response, and send each subscriber a postcard, the print, and the original article. It is limited to 150 subscribers and costs $150 for the six month subscription.
Learn more about AP’s Mail Art Subscription>>
From the site:
In conjunction with “Printed Matter,” and in honor of our fiftieth issue, we want to encourage you, our readers, to think about the value that exists in both the undifferentiated and ready access to information, ideas, and archives that online publishing grants and about the intimacy of a hand-addressed envelope intended for a single individual. In some sense, to consider how Art Practical might arrive in your mailbox.
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This project is not Mail Art – it is fundraising by fraudulent means. It could be called Art by Mail or some such thing but it violates not only the commonly understood conventions of Mail Art but also the spirit of Mail Art. In technical terms, it is a “perversion.”